Festival season always starts with the South by Southwest festival in Austin, Texas. The SXSW festival that runs from March 16-20, 2011, pretty much showcases the music we will be listening to in the next two years. And, AllSaints will present the “I AM SOUND 2011” showcase, with live shows by Friendly Fires, Theophuilus London, a DJ set by Heems (Das Racist) and more! If you happen to be in Austin, for SXSW you should definitely check it out. I really wish I could go!!!!